1. How to submit my research paper? What’s the process of publication of my paper?
The journal receives submitted manuscripts via email only. Please submit your research paper in .doc or .pdf format to the submission email: jetwi@etpub.com.
2.Can I submit an abstract?
The journal publishes full research papers. So only full paper submission should be considered for possible publication. Papers with insufficient content may be rejected as well, make sure your paper is sufficient enough to be published...[Read More]

Monitoring Propagations in the Blogosphere for Viral Marketing

Meichieh Chen, Neil Rubens, Fumihiko Anma, Toshio Okamoto
Knowledge Systems Laboratory, University of Electro-Communications, Tokyo, Japan
Abstract—Even though blog contents vary a lot in quality, the disclosure of personal opinions and the huge blogging population always attracts marketing’s attention on blog information. In this paper, we investigate how marketers can identify the information propagation in degree among blog communities. In this way, topic similarity, relatedness, and word repetition between leader and followers’ writing products are considered as the propagated information. The contribution of this paper is twofold. The work presented here is to show how blog content can be economically and feasibly analyzed by existing internet sources such as Wikipedia database and the usage of page return from a Japanese search engine. To this extent, this system, which combined in-link algorithms and text mining analyzes, tracing propagation channels and propagateable information allows analyzing the power of influences in viral marketing. We demonstrated the effectiveness of the system by applying blogger identification, topic identification, and the topic propagations.

Index Terms—blog, text mining, viral marketing, content based propagation, Wikipedia, thesaurus, page return of search engine  

Cite: Meichieh Chen, Neil Rubens, Fumihiko Anma, Toshio Okamoto, "Monitoring Propagations in the Blogosphere for Viral Marketing," Journal of Emerging Technologies in Web Intelligence, Vol. 4, No. 1, pp. 94-105, February 2012. doi:10.4304/jetwi.4.1.94-105
Copyright © 2013-2020 Journal of Emerging Technologies in Web Intelligence, All Rights Reserved
E-mail: jetwi@etpub.com